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How to integrate the SDG into your impact project

You have surely heard about the 17 Sustainable Development Goals (SDG) and their importance in today’s world, right? No ? Ok… we’ll explain This program was launched in 2015 by the United Nations (UN), laying out 17 goals to face up to major global challenges such as eradicating poverty, the fight against hunger, etc. This…

Communication: entrepreneurs are you good copywriters?

If you’re here, you must already be familiar with copywriting. If not, I encourage you to read this article in which I answer FAQs on the subject. Now that you’re convinced of the benefits of copywriting to boost your company’s profitability (or at least curious to see for yourself), we can get down to business!…

Copywriting: an often-underrated key skill for growing your business

Copywriting: you’ve heard the word before but never taken time to look into it, right? You get along fine with writing, another new skill doesn’t really seem necessary… Alas! Copywriting can have a huge impact on how attractive your sales pages are, no matter the sector. Copywriting, when well mastered and implemented, can be one…

I opened my shop during the pandemic (I got help)

Interview with Estelle Garnier, manager of delicatessen shop “Comtesse Saveurs“, the first “Comtesse du Barry” store in Luxembourg. Tell us about your entrepreneurial adventure “Comtesse du Barry” is a childhood memory for me. I would go to Paris with my parents during the Christmas holidays, and was always enchanted by the pretty shops with their…

Your mission should you choose to accept it: becoming a professional coach

For a number of years now, coaching businesses have been on a serious rise! Helping and supporting (Wo)Man to surpass oneself and achieve one’s goals. Sounds amazing, doesn’t it? It’s a fascinating profession, that is equally as competitive and demanding. You need to finetune your offering, understand and closely study your market and resist the…

Communications: using your persona to optimize your decisions

Why spend time defining your personas? How can you adapt to the reality of your market and your business? Speaking from experience, I can assure you that if you don’t devote enough attention to this issue, sooner or later you’ll be knocking at the door of a communications specialist asking “Would you have some time…

4 types of business models for starting a social enterprise

Working on a social impact project but don’t know which business model to choose? You’re not alone! How can you cover your costs and salaries when your project is aimed at people living in poverty? One of the greatest challenges in an impact project is finding a viable business model that will allow you to…

Communication: how to determine your target audience and where to find it

I sometimes feel as though the persona is a sort of foggy being that enjoys hearing entrepreneurs talking about him… like a ghost on the prowl! The aim of this article is to demystify just what the persona is by shedding light on what it involves in communications and marketing terms. After that, I’ll explain…

Step by step: Close-up on VAT and registration

As a future entrepreneur, understanding value-added tax (VAT) and the steps involved is your responsibility. Whether or not you feel comfortable managing finances, VAT is something you will have to take seriously at one point or another – so you might as well get it right from the start! Knowing what you’re talking about will…