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Social entrepreneurship
When a social entrepreneurship project is really well designed, I’d say you should be doing both what a customer does when they pay for a service and what a customer does when they make a donation to an association. What I mean is that they buy something that’s useful to them and do something positive for society at the same time, which also makes them feel good. A well designed social enterprise groups those two things into a single transaction.

The different types
When you’re getting into social entrepreneurship, I think it’s important to know where you stand on the social entrepreneurship spectrum. For example, some associations try not to rely solely on donations. Those associations sell a few products to try to complement the donations they receive. But their sales are clearly incidental compared to the role donations play for them economically speaking. Then you have structures like mine that exist for their social cause above all else. And the economic component is there to fund their social objective. You also have companies where the social aspect is very obviously a sales feature, who wouldn’t exist without that feature because it’s their strategic positioning. But the goal is still economic. All of these projects are important and I think that depending on the activity or sector you’re targeting and the social impact you hope to have we need the whole range.

Starting a social impact company
It was born from my own experience and reflections, I thought “that’s the answer” and I’m still convinced on if today. To me, the balance will be struck the day we stop separating “good guys and bad guys” and instead decide to all work together and have a clean economic activity. With a project that upholds a certain justice and brings order to a business sector I believe in… it’s hard not to believe in education… it’s not that hard to win me over.