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The 5 main types of online business models

It was already unrealistic before. Now it’s outright unthinkable not to plan an online presence for your company even prior to launch. The entire world has gone digital and you do not want your company to be an absentee… To help you out, I’ve compiled a list of the main types of online business models…

Creating a business driven by positive impact is possible!

Positive-impact economy is gaining ground and has become somewhat of a hot topic these days! Whether you’re only just creating your business or transforming your model to a more sustainable one, here are a few tips to inspire you and help you to combine ethics, innovation, social impact, and cost-effectiveness. 1. Think about your purpose…

The art of negotiation

If you’ve read our article on “Must-know techniques for your sales appointments”  you are already familiar with sales. And it is not that hard, is it? 😊 Once your prospective client has expressed his needs to you, you will make him a proposal. This is where your negotiating skills will be useful. In this article,…

Boost Your Social Networks with 3 Types of Content

You’ve created a website, social media pages, updated your LinkedIn profile, started a social media content calendar
 but you haven’t yet found quite the right flow to harmonize your online presence in general and more specifically on social media. It looks easy when other people do it, but it’s not so intuitive after all! Let’s…

4 must-know techniques for your sales appointments

So you’re starting a business but aren’t a master sales(wo)man? Rest assured, it’s not a death sentence: great sales skills are something you can learn! Here are a few tips for making your conditions the best they can be: Know your product or service: if you don’t know your offering, you won’t sell anything. Convince…

Blogs and Social Networks: 2 easy methods for finding and planning your online content

Whether you’ve already started your business or are approaching the big launch, I hope our previous articles have convinced you of the necessity of being present and visible online (that’s right, no matter your sector, product/service, target clientele, etc.!). In my earlier articles, I have discussed how to choose the best social networks for your…

Creating your ideal company with Ikigai

Purpose, or a “reason for being”, is increasingly present in entrepreneurial endeavours and especially when it comes to social entrepreneurship. People today are not just looking to make a living; we want our activity to have “meaning”. The goal of this article is to introduce you to Ikigai, a tool we often use with entrepreneurs…

How to maintain a balance as an entrepreneur

Juggling between private and professional life is a challenge faced by a great many people. Entrepreneurs in particular tend to get carried away by their passion, making that balance a real challenge or even Mission Impossible! A sustainable approach to your business endeavour as an entrepreneur means preserving your energy (don’t forget, you are your…

The steps to starting a business

Do you want to start your own business but don’t know where to begin? No worries, people aren’t born entrepreneurs, they become entrepreneurs! In this article, find out about the different steps and procedures involved in starting a business. Step 1: evaluate your idea based on 2 factors – desirability and feasibility There is no…