Discover all our meet an entrepreneurs articles
Can a hackathon foster innovation and thrive your entrepreneurial adventure?
The concept behind hackathons Before digging deep into the core question of this article, let me explain the concept of a Hackathon! Hackathons, a double word created by combining “hack” and “marathon”, have gained enormous popularity over the past years. The original idea behind is that computer programmers and others involved in software development collaborate…
The four phases of your sales funnel
A sales funnel represents the various phases a customer goes through in the process of buying a product or service. Each phase in your funnel will impact the behaviour of your future customers, and having intimate knowledge of them can allow you to implement tactics to encourage more people to move forward through the phases…
The two key questions for your business’ social networks
Are you about to start a business but suffer from a lack of social media savvy? People keep telling you it’s a must in today’s society. You know they’re probably right, but so many questions still linger: how many, which ones, how, when…? There is so much information out there it can be hard to…
Choosing the right platform for your company website
Last week, a client chose me among 100 other businessmen to drive a dream car on the most beautiful track in the world, Spa-Francochamps. You can imagine the adrenaline rush I experienced on the racetrack. But something surprising occurred when my client introduced me as his online marketer. I spent the rest of the day…
Finding your first customers as a freelancer
If you’re about to start up as a freelancer, one of your biggest challenges will be to find clients! Selling your expertise is no easy task. You might not know where to start or how to go about it, and that’s normal! This article features three steps to designing your business development strategy. Step 1:…
Entrepreneurial glossary – Social and Solidarity Economy
Your mind is made up, you’re starting a business! To do so, you’ll have to attend a slew of meetings and venture out onto uncharted waters. In little time, it will likely become apparent that you have new skills to learn as well as a new vocabulary specific to the entrepreneurial world, comprising business creation…
Why your business needs a strong visual identity
A company’s visual identity encompasses all the graphic elements associated with it: its logo, but also the colors, symbols, fonts, etc. A whole that visually defines the brand. Though the entrepreneurs I cross paths with tend to view their visual identity as important, it’s rarely a priority. I get it. After all, why spend time…
Startups & major groups: our tips for a better approach and successful collaboration!
Whether to increase visibility, benefit from new references or grow revenues, working with a large group can be entirely valid for a budding company – as long as they’re well prepared! And though setting out as a young entrepreneur to win over a major corporation is a complex venture, it’s also a chance to rise…