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How was creating your company in Luxembourg?
I love it, and I love that it’s so easy to approach the House of Entrepreneurship. The people are super cool and nice and they really want to help when you come with a nice project. That’s something almost impossible in Germany. I created the company in Berlin and all the letters are in German. I need to learn German, but that’s something that you appreciate once you move out: that they send me the letters in French, English, German and Luxembourgish. The openness that Luxembourg has, I don’t think you’ll find it anywhere else. Also the help that you get, like the Fit 4 Digital and everything else. So if I had to choose definitely it would be Luxembourg.

Why did you create a company in Germany as well?
Basically, logistics centers are in Germany, so that’s why for tax and for logistics, it  makes it easier. Because so many logistics companies, they don’t work with you if you don’t have a GmbH. That’s why we needed to have a location in Berlin.

Any other advice for new entrepreneurs?
I would give one piece of advice to entrepreneurs and I think it’s the one that is costing me the most to learn, and it’s patience. Rome wasn’t built in one day. So take it easy, enjoy the journey and just have the vision and, working every day, it will happen. But being stressed and pushing things to the limit, it doesn’t help. So be patient, enjoy the journey and go for it.