Developing your product offer
How to grow a products’ range? That is the topic of this video in which Pit Beck and Catherine Hoffmann share their vision on:
- Which new products
- Exportation
- A beginner’s mistake
Pit Beck and Catherine Hoffman are the co-founder of FoxDrinks, producing and distributing local low-fat low-carb beverages. Find them on foxdrinks.lu.
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Transcription de l'intervention de Pit Beck & Catherine Hoffmann
What new products ?
We started with a beer, but we also had a quick idea to develop and market other kinds of drinks. For this reason, we have developed two “crémants”, with naturally always the same concept. And of course, we have many other ideas and we will see what the future holds.
To expand abroad ?
We sell already a little abroad, in France and in Belgium, with a somewhat smaller clientele there. Of course, we have been working on expanding abroad for a long time, but it is obviously not easy. It is not enough to place your product on the shelves of the supermarkets. You also have to make it known, otherwise nobody will buy it. You have to make great efforts in communication and establishment of the brand abroad. It costs a lot of money and time. But we are working on it.
A beginner’s mistake ?
I think an important point that we learned along the way is that in the end, everything is more expensive than expected or planned at the beginning.